Exit Theatre wanted to communicate their program, Exit Summer Nights, with city light, a media traditionally used in the communication of their program.
The solution was a city light that shows different visuals depending on whether it’s day or night. In the daily variant the city light uses the motif of an ice cream, a symbol of refreshment in summer days, while during the night the visual changes from an ice cream to a stylized image of poor Yorick's skull from Shakespeare's Hamlet, a symbol of spiritual refreshment that Exit can offer in hot summer nights.
The solution was a city light that shows different visuals depending on whether it’s day or night. In the daily variant the city light uses the motif of an ice cream, a symbol of refreshment in summer days, while during the night the visual changes from an ice cream to a stylized image of poor Yorick's skull from Shakespeare's Hamlet, a symbol of spiritual refreshment that Exit can offer in hot summer nights.
Agency: Bruketa&Žinić OM
Art Director, Designer, Illustrator: Nebojša Cvetković
Copywriter: Dražen Novak
DTP: Radovan Radičević
More info on www.bruketa-zinic.com
Art Director, Designer, Illustrator: Nebojša Cvetković
Copywriter: Dražen Novak
DTP: Radovan Radičević
More info on www.bruketa-zinic.com
